Buying power effect may appear in two different forms:
It’s especially relevant in margin accounts and for active traders, where buying power constantly adjusts with market movements and trade activity.
Understanding the buying power effect helps traders avoid overtrading, margin calls, or violations like freeriding or day trading restrictions. It also helps optimize capital efficiency — allowing traders to know how much room they have to take on new trades or scale positions.
Let’s say you have $10,000 in a margin account, and your broker offers 2:1 leverage. That gives you $20,000 of buying power.
Using margin magnifies the buying power effect. It allows you to control more assets than your cash balance would normally permit, but it also means:
If you’re flagged as a pattern day trader (making 4+ day trades in 5 business days in a margin account), you must maintain at least $25,000 in your account. Your day trading buying power can be up to 4 times your maintenance margin excess — a significant increase, but also a higher risk.
Mismanaging this can lead to account restrictions or forced liquidation.
Though they sound similar, they’re not the same:
In trading, buying power is about what you can do in the market today; in economics, purchasing power is about what your money is worth over time.
A trader with $50,000 in a margin account buys $80,000 worth of stock. The market drops, reducing the value of the position to $70,000. Now, the trader’s buying power is reduced, and the broker might issue a margin call requiring more funds to maintain the position — a clear example of a negative buying power effect caused by market movement.
Benefits:
Risks: